Know Your Visitors: Google Analytics
To quote Google’s own website, “Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.”
If you’re in the business of knowing your website visitors, I recommend Google Analytics. Whenever I talk to a client who needs statistics on visitors, I tell them about the “marketer’s dream” that is Analytics.
Let’s say you have a 10-page website. Visitors start at the leading page, then you lead them through a series of pages before an eventual call to action, where they are encouraged to buy your product.
What if 95% of your visitors stop at page two? What if they don’t even get that far? To arm yourself with this kind of information, check out Analytics. You’ll be amazed at the type of picture you can create about your visitors: locations, trends, loyalty, time spent on the site, and many, many more metrics.
To see for yourself, follow the directions on Google’s website, and contact your web developer to install the necessary tracking code.